User:Trieu/Books/Marketing book05
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Marketing[edit]
book 05[edit]
- Product management
- Product (business)
- Product differentiation
- Product life-cycle management (marketing)
- Diffusion (business)
- Technology acceptance model
- Crossing the Chasm
- Technology life cycle
- Disruptive innovation
- Whole-life cost
- Planned obsolescence
- Product lining
- Whole product
- Project portfolio management
- Growth–share matrix
- G. E. multi factoral analysis
- Contribution margin
- Cannibalization (marketing)
- Product bundling
- Brand
- Brand management
- Brand alliances
- Brand equity
- Store brand
- Corporate branding
- Umbrella brand
- Individual branding
- Corporate identity
- Trademark
- Generic trademark
- Product proliferation
- Packaging and labeling
- Mandatory labelling
- New product development
- Research and development
- Conjoint analysis (marketing)
- Quality function deployment
- Failure
- Positioning (marketing)
- Linear discriminant analysis
- Factor analysis
- Multidimensional scaling
- Perceptual mapping
- Preference regression
- Segmenting and positioning
- Integrated marketing communications
- Marketing communications
- Kelman's source characteristics
- Marketing communications planning framework
- Marketing performance measurement
- Brand valuation
- Marketing effectiveness
- Return on marketing investment
- Market share
- Market value
- Market power
- Market share analysis
- Share of wallet
- Share of voice