User:Rosco-xt/sandbox
Spot Trender[edit]
Spot Trender is a Silicon Valley based technology company providing market research services world-wide, and headquartered in Mountain View, CA.
Spot Trender's unique survey and data analysis platform connects almost 100 million people world-wide to brands and agencies to provide feedback on their advertising creative. Top global brands and agencies world-wide use the cloud-based ad-testing technologies to help predict and optimize their creative content to maximize their advertising ROI.
Spot Trender is located in Mountain View, CA and San Jose, CA.
| Company type | Privately Held |
|---|---|
| Industry | Market Research |
| Founded | 2013 |
| Headquarters | Mountain View, United States |
Key people | Christopher South (CEO of Spot Trender) Rick Nguyen (President of Spot Trender) |
| Products | Market Research, Consumer Insights SaaS platform |
| Website | www.spottrender.com |
Company history[edit]
Founding[edit]
Spot Trender was realized in late 2011 and founded in 2013 by co-founders Chris South and Rick Nguyen. Following a typical Silicon Valley startup path, they saw an opportunity for disruption in the Market Research industry. Starting in a garage in the late winter of 2011, they built the first iteration of Spot Trender with the goal of helping brands and agencies ultimately predict the success of their ads before they go in-market, so they can optimize and increase their ROI of their advertising spend.
Today Spot Trender is on the path to realizing that goal, and has matured into an industry leader innovating in the Market Research industry. With top brands and agencies world-wide currently leveraging their software technology to get unique insights and feedback from their consumers within hours instead of the status quo of weeks, and at a fraction of the cost of existing solutions through their automated technologies and online platform.
Innovation[edit]
Hours not weeks insights[edit]
Spot Trender was perhaps the first research company to offer consumer insights feedback in hours instead of weeks dating back to the founding of the company. As one of the first break-through technologies created by the company, the Spot Trender platform connected panel companies and exchanges from around the world to provide the largest reach of highly targetable consumers who were willing to take online surveys. This enabled research to be conducted within hours with the same or higher quality response data the industry was used to delivering.
Cost effective research[edit]
In the digital age of social networks, online video, and pressure on marketers to create more content for various brand advertising channels, research on ads was primarily reserved for big budget campaigns such as traditional broadcast TV. Often costing 10s of thousands of dollars to conduct research on just one ad. Through automation in technology and data analysis, coupled with their panel recruiting partners and technology, Spot Trender's second breakthrough was reducing the cost of research by as much as 90% of the industry standard. This enables marketers to now test not just their ads for big budget campaigns, but to also test their creative content on all channels with the same budget.
Live emotional feedback at scale[edit]
Simple online text based surveys typically only provide quantitative data and simple Q & A interaction. This is seen as a huge shortcoming in the research industry as professionals know that emotions are an essential factor in driving purchasing behavior. Out of this huge problem, Spot Trender developed a patented emotional capturing system that allows survey takers to interact live with the online system while being exposed to any marketing creative. The highly granular, second-by-second feedback shows marketers and creatives exactly how people are feeling through the duration of viewing the creative.
Creative performance tracking[edit]
Advertising campaigns are often cyclical, and as a result so is conducting research and testing ads. The problem is that between those cycles the creative process doesn't stop, and neither does change in consumer sentiment for brands. To solve this problem, Spot Trender created unique industry leading tracking technology that brings together all of the feedback, emotional data, and campaign performance into one intuitive dashboard. This technology provides clients the ability to view and diagnose how their ads, their brand, and their competition are staking up to their marketing strategy.