Draft:GirlsGoGames.com
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Type of site | Online browser game portal |
|---|---|
| Headquarters | Hilversum, Netherlands |
| Parent | SpilGames |
| URL | www |
GirlsGoGames.com is an online browser game portal owned by Netherlands-based company Spil Games. The website aggregates and hosts mini-games that are mainly marketed toward young and tween girls.[1]
History[edit]
GirlsGoGames.com has been hosting games since at least September 2007.[2]
Described as a "buffet of games" targeted toward girls, over 2,000 games can be found on GirlsGoGames.com. The games are sorted by categories[3], such as dress up, beauty, cooking, animal, decoration, and more. The aesthetic of the website is designed with pink and pastel colors in order to appeal to girls. GirlsGoGames.com is compared to other 'girly' browser game portals like barbie.com and girlgames.com.[4] The games found on GirlsGoGames.com are typically pink in color and have narrow goals that are related to acts of service. The user will perform repetitive acts to customers or on an avatar, such as doing someone's hair, make-up, or nails.[5][6] These games are related to what are perceived as girly activities, like participating in shopaholic tendencies where players tour famous locations around the world as they go on shopping sprees.[7] There are also 'affection'-related games where the main goal is for the user to perform a kiss.[8]
GirlsGoGames.com mainly hosted Adobe Flash games. As of 2012, Spil Games estimates that 80% of its games that its platforms hosted, including GirlsGoGames.com, were from third-party developers.[9] However, after the Adobe Flash shut down in December 30, 2020, many of these games were lost.[10]
Reception[edit]
According to a 2010 report, GirlsGoGames.com was incredibly popular among young girls around the globe. Users left around 10,000,000 comments that year.[1] As of 2012, GirlsGoGames.com had a reported 7.6 million monthly active users. It was one of the most popular websites that young girls frequented alongside Club Penguin, Barbie.com and Stardoll.com.[11] According to a Comscore 2012 report measuring Internet exposure data regarding child audiences, GirlsGoGames.com was one of the top websites for children ages 2-17 and ranked above other popular websites including Wizard101, Monster High, Webkinz, and more.[12]
Controversy[edit]
In 2020, the Massachusetts Attorney General, Maura Healey, filed a lawsuit against the company JUUL. The state claimed “JUUL intentionally chose models and images that appealed to young people, that the company advertised its products on websites geared toward kids, and that JUUL shipped e-cigarettes to underage youth who ordered them directly from JUUL online.”
The lawsuit continued, saying that JUUL purchased banner ads on websites that were clearly designed and targeted toward young children and minors. Among these websites listed was GirlsGoGames.com.[13]
In addition, Business Insider took screenshots of online gambling ads that were purchased and ran on GirlsGoGames.com.[14]
References[edit]
- ^ a b "State of Gaming Report". gamesindustry.biz. December 20, 2010. Retrieved May 5, 2024.
- ^ "Way Back Machine". Archived from the original on August 1, 2007.
- ^ Rome, Ben; Hussey, Chris (2013). Games' Most Wanted: The Top 10 Book of Players, Pawns and Power-Ups. Potomac Books. ISBN 978-1-59797-723-4.
- ^ Krupa, Frédérique (February 14, 2023). Girl Games: Gender, Technology and Design for Women's Recruitment in Information and Communication Technology (ICT)? (Thesis). Institut ACTE-UMR.
- ^ Pethig, Florian; Noeltner, Markus; Kroenung, Julia (2016). What Makes Them Play? Hedonistic vs. Symbolic Aspects of Girls' Intention to Adopt Gender-Specific Hedonic Information Systems.
- ^ Starks, K (2019). "Chapter 2: Literature Review". Gamechange(H)er: Exploring The Video Game Design Elements That May Impact The Agency And Identity Of Adolescent Girls (Philosophy thesis). University of the Sunshine Coast, Queensland. Retrieved May 5, 2024.
- ^ Steeves, Valerie (2016). Terra Cognita: The Surveillance of Young Peoples' Favourite Websites.
- ^ Grace, Lindsey (2013). Affection Games in Digital Play: A Content Analysis of Web Playable Games.
- ^ Peak, Krystal (May 1, 2012). "Tween girls double time-spend on social games".
- ^ Bardhan, Ashley (July 27, 2023). "Barbie Game Changed My Life, Now They're Gone Forever". kotaku.com. Kotaku. Retrieved May 5, 2024.
- ^ Takahashi, Dean (May 1, 2012). "Tween girls doubled their game usage in the past year". venturebeat.com. Venture Beat. Retrieved May 5, 2024.
- ^ Defining child-directed websites: Implications for limits on food advertising to children through the Children's Food and Beverage Advertising Initiative (Report). Yale Rudd Center for Food Policy and Obesity. p. 3. Retrieved May 5, 2024.
- ^ "Why Did JUUL Think It Was Okay to Advertise E-Cigs on Nickelodeon?". Sokolove Law. February 24, 2024. Retrieved May 5, 2024.
- ^ Smith, Allan (April 2, 2018). "Internet gambling opponents are zeroing in on the industry's ads to try and shut it down". businessinsider.com. Business Insider. Retrieved May 5, 2024.